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商品編號： 96608 出版日期： 1996/10/31 作者姓名： Porter, Michael E. 商品類別： Other 商品規格： 21p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
Today''s dynamic markets and technologies have called into question the sustainability of competitive advantage. Under pressure to improve productivity, quality, and speed, managers have embraced tools such as TQM, benchmarking, and reengineering. Dramatic operational improvements have resulted, but rarely have these gains translated into sustainable profitability. And gradually, the tools have taken the place of strategy. As managers push to improve on all fronts, they move further away from viable competitive positions. Michael Porter argues that operational effectiveness, although necessary to superior performance, is not sufficient, because its techniques are easy to imitate. In contrast, the essence of strategy is choosing a unique and valuable position rooted in systems of activities that are much more difficult to match.
涵蓋領域：
Competitive strategy;Corporate strategy;Strategic analysis;Strategic planning;Strategy;Strategy formulation
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